Www.ChairsInstallation.com is a site-specific public art piece in a storefront window I installed in the flatiron district, NYC, for two weeks in February 2016. The spectator could not enter the space rather viewed looking into the storefront window. The installation's intent was to engage and explore the way we see images. This experience is reactive and interactive
As a storefront, this installation extended to the critique of the pictorial image. Strategically in a public sphere, it also refers back to the critique of structures placed for viewing art in institution and online. This site-specific space is typically used for commercial purposes, so it works from within because it is labeled as a website and as a gallery or furniture design store it would be expected to be branded.This installation developed through several iterations and I continued exploring methods of engagement in a public sphere cognizant of its benefits and limitations after the initial exhibit date had passed (i.e. Merch).
Performances within the space were created during the extended exhibition time. All performance were site-specific and the viewer still could not physically enter the space. When a figure performed within the space, calling attention from the street, a new interaction was realized. The viewer was now not only participating with their eyes, finding varying degrees of reflections in the color field print, but now became aware of the temporality of this space as the storefront's audience was a pedestrian passing by.
© Cali D. Kurlan, 2017